How much does it cost to send flyers in the mail? It typically falls somewhere between $0.15 and $0.45 depending on volume, mailing rates, and more. The actual price of direct mail pieces can be a pretty broad range and even postage comes with its own variables. It’s typically the postage that is the most. Many small business owners are under the impression that the actual mail pieces are the most expensive component, but this is false. How much does it cost to do a direct mail marketing campaign to advertise? Letters are another option that can be sent at discounted presort rates. We offer 3 sizes of postcards and the bigger the size, the slightly higher the cost, ranging from $0.04 to $0.25 per piece to print depending on volume. It’s really going to depend on what kind of mail you send. We keep one design at a flat rate of $199 to keep direct mail services as accessible as possible to small businesses! Direct Mail Price FAQs: How much do mailers cost? Many companies will charge exuberant amounts for quality design services – as much as $1,000 or more. To learn more about mailing lists, read our guide here. Resident-Occupant lists offer some targeting by geographical areas and very basic demographic filters and are also a low-cost option.Ĭonsumer lists offer the most targeting, targeting hyper-specific demographics like income, age, education, and much more.īusiness lists can be targeted by industry, revenue, employee size, geographical location, and more. They offer the lowest level of targeting but discounted rates for doing so. If you don’t want to spend money on a mailing list, you can always target a list of previous customers and any current prospects in your pipeline with a house list.Įvery Door Direct Mail (EDDM) lists deliver a mail piece to every residence along a carrier’s route. Mailing lists get more expensive the more targeted you want to get. While it offers slower delivery, lower priority processing, and less accurate tracking, it’s a great option for large discounts when you are mailing over 500 pieces. Standard class – often referred to as Marketing Mail – is a discounted pricing tier only available to direct mail service providers and commercial printers. When you use an approved mail house, you will receive a significant discount on those rates. First class letter postage costs $.58 retail, and a small postcard costs $.40 to send first class. There’s a wide range depending on if you go first class or standard, and your best bet is to use a USPS-approved mailing house (like PostcardMania) to get access to their discounted bulk rates.įirst class is the most expensive and comes with the quickest delivery available, priority processing, and precise mail tracking – an often overlooked component that gives invaluable data about future campaigns. This can help you develop more targeted, demo-driven campaigns in the future that are even more effective and more efficient than ever.Exactly how much does direct mail marketing cost? Well, it depends on several advertising campaign variables, including where you’re getting your mailers from, graphic design and copywriting, how you’re addressing, what kind of mailing list you use, postage rates, and a lot more! Different Direct Mail Cost Variables: Direct Mail Costs: Postageįor small businesses, usually the biggest cost associated with direct mail is postage. You’ll also, likely, identify new targets and new consumers-again, especially for local or broad-reaching services, an entire neighborhood, community or town could be within your core audience. There’s no added costs or hidden fees.īy taking this low-cost, high-exposure approach, you’ll be able to engage and activate a local audience quickly and easily. Once your postcards are printed, USPS charges less than 18¢ postage per piece. Buying or renting targeted lists can be costly, and if it doesn’t pan out, you’re back to the drawing board-on targeting specifications, messaging and strategy. By targeting entire neighborhoods, you save money. Same goes for other local or broad-reaching products and services-house cleaning, car dealerships, local banks and shops, professional services, political campaigns, real estate agents, salons and spas, landscaping, doctors and dentists, and more. For example, if you’re opening a new grocery store in town, an EDDM campaign to neighborhoods in the immediate area likely makes sense-everyone needs groceries regardless of their demo and, chances are, people shop locally. Opt for EDDM and, while you won’t be targeting households with preschoolers, retired homeowners or frequent luxury travelers, you will be getting your postcard into the hands of key neighborhoods.ĭepending on your business, that level of targeting could be enough.
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